Case study Swish Dental
Information of Business
- Company Name: Swish Dental
- Company Age: 7 Years
- Location: Austin, TX
- Company Category: Dental Clinic
- Project Duration: 13 Month
- Company Goals: Increase patient bookings and inbound calls
Giga Marketers, a global leader in SEO services, recently collaborated with Swish Dental to enhance their digital visibility and customer engagement. This partnership yielded outstanding improvements in website traffic, search engine impressions, and overall business outcomes. Here’s a comprehensive overview of how we made it happen.
The Challenges
Swish Dental faced multiple digital marketing challenges that hindered their growth:
- Their website received only 15-25 visitors daily.
- Search engine impressions were stagnant at 150-300 per day.
- The clinic struggled to rank for essential dental services like teeth whitening, Invisalign, and dental implants.
- Limited visibility in local search results reduced the number of potential patient inquiries.
Acknowledging the need for a stronger online presence, Swish Dental entrusted Giga Marketers to revamp their SEO strategy and deliver measurable results.
Our Strategic SEO Plan
To address these issues, we implemented a robust, data-driven SEO strategy that focused on sustainable growth through:
1. On-Page Optimization
- Conducted thorough keyword research targeting services like dental implants, root canals, and Invisalign.
- Optimized meta titles, descriptions, and alt tags for better click-through rates.
- Improved website structure and content hierarchy to enhance user experience.
2. Off-Page SEO Efforts
- Built high-quality backlinks from dental industry blogs and directories.
- Published engaging guest articles on trusted platforms to establish authority.
- Participated in local community forums and online discussions to build Swish Dental’s reputation.
3. Technical SEO Enhancements
- Resolved technical errors, optimized site speed, and ensured mobile-friendly design.
- Updated sitemaps and robots.txt files to streamline indexing by search engines.
- Integrated advanced schema markup for dental services and local SEO.
4. Google My Business (GMB) Optimization
- Refined their GMB profile with accurate details and high-quality imagery.
- Published engaging posts and updates to capture local interest.
- Proactively managed patient reviews to build credibility and trust.
The Results of the Projects
The Results of the Project
The results achieved over the project’s duration were phenomenal:
Traffic Growth:
- Daily website visitors increased from 15-25 to 100-200.
Search Visibility:
- Impressions jumped from 150-300 to 2,000-3,500 per day.
Revenue Impact:
- Achieved a 4x growth in patient inquiries and bookings.
Local Authority:
- Optimized GMB efforts positioned Swish Dental as a go-to choice for dental care in Austin, TX.
Key Highlights
- Higher rankings for dental service pages, including teeth whitening, Invisalign, and emergency dental care.
- Sustained traffic growth from organic sources.
- Improved user engagement metrics, leading to longer website visits and higher conversions.
Example of main Ranking keywords on Google
Example of Ranking Keywords on Google
- Dental in Austin
- Dentist Austin TX
- Best dentist in Austin
- Emergency dental care Austin
- Invisalign specialists near me
- Teeth whitening services Austin
Conclusion
This case study demonstrates the transformative impact of a strategic and tailored SEO plan. By understanding Swish Dental’s specific challenges and opportunities, we elevated their digital presence and delivered measurable growth in patient bookings and business performance.
Your Success Starts Here
Giga Marketers is passionate about helping businesses like yours achieve exceptional digital success. Let’s collaborate to unlock your full growth potential and set your business apart from the competition.